Abasolo Afar
Expand your palate with a bottle from Mexico

Most people, when they hear the word “whisky,” think of Scotch, the vaunted brown spirit from the misty isles of Scotland that’s been around for centuries. Ireland might enter your brain too, or perhaps...

Inside Hook Nixta
Nixta Is a Mexican Corn Liqueur That Will Transform Your Whiskey Drinks

When we were making Nixta, we wanted to create the purest form of ancestral corn distillation that was as versatile as the grain itself,” as Cesar Sandoval, Abasolo’s National Ambassador told us...

Abasolo Uprox
This is a cool centerpiece bottle

Mexico is getting in on the whisky craze. This makes a lot of sense, given that corn (bourbon whiskey’s main ingredient) is originally from Mexico. In fact, for anyone who understands that lineage, it’s downright exciting...

Nixta Dieline
The design for Nixta places at the top of the 2021 Dieline Awards

Since its founding in 2007, Dieline has celebrated the best in packaging design, raising awareness to the enormous value of both consumer product packaging design and branding…

Conor
Conor McGregor sells majority of whiskey brand Proper No. Twelve to Proximo Spirits for $600M

Proximo Spirits, a company that owns Jose Cuervo and other alcohol brands, has acquired a majority stake in Proper No. Twelve Irish whiskey in a deal worth up to $600 million... 

Teremana Food & Wine
Conjuring up a world-class marketing campaign can take weeks of mental strain. Or, sometimes, two words rhyme.

To support restaurants and promote his Teremana tequila brand, Dwayne Johnson will Venmo back up to $1 million in guacamole purchases this May…

Adweek Teremana
Dwayne 'The Rock' Johnson Will Cover Your Guac… On The Rock

For his birthday this year, Dwayne “The Rock” Johnson wants everyone to get out and support restaurant owners—and his tequila brand, Teremana…

WaPo Abasolo
Paying homage to an ancestral crop

The word “whiskey” is an Anglicization of uisce beatha, Gaelic for “water of life.” Say it out loud over and over again (one pronunciation is OOOSH-ga BAE-tha) and you can get… 

Uproxx Nixta
Nixta — damn, if this doesn’t look cool

In most cases, we’re more concerned with the liquid inside a bottle than the bottle itself. If a whiskey, rum, tequila, gin, or vodka is high-quality, we don’t care if it comes in…

Frobes
It’s safe to say there is nothing else like it

For most of my lifetime, whisky came from Scotland or Canada and whiskey Ireland, Kentucky or Tennessee. Yes, Japan made superlative versions, but for a long time they did not…

Vine Pair Teremana
This year, Teremana Tequila was everywhere

This year, Teremana Tequila was everywhere. With Dwayne “The Rock” Johnson’s premium spirit showing up in everything from ice cream to 100th birthday parties, it’s no surprise…

Dieline Abasolo
We're loving the simple-yet-effective design for Abasolo Ancestral Corn Whisky

Sometimes when a product is rooted in history, direct design is the best approach. We're loving the simple-yet-effective design for Abasolo Ancestral Corn Whisky. The parchment label…

Conor Vinepair
For Proper No. Twelve…the branding, packaging, and whiskey itself all had to be “unimpeachable”

Conor McGregor chose an opportune moment to announce his plans to launch an Irish whiskey brand. It was the night of June 14, 2017; the Irish mixed martial arts (MMA) fighter…

Thrillist
Made at the first dedicated whiskey distillery in Mexico… It makes for a unique whiskey

It pours more golden than the brown you might find hitting the glass when you let loose a couple fingers of your favorite bourbon. The liquid coming from this rectangular bottle…

Nixta Dieline
This is one fun brand & bottle design

This is one fun brand & bottle design. Paying homage to the cultural importance of corn in Mexico, this liquor's bottle has the texture and color of an ear of corn. The embossed label…

POTW Nixta
Nixta — A proudly Mexican, self-aware package

“¡Sin Maíz, No Hay País!” Without corn, there is no country. Nixta Licor de Elote is an ancestral corn liqueur from Jilotepec, Mexico—the birthplace of corn. More than just a crop…

WBDS Nixta
WeHolden Pays Homage to the Birthplace of Corn With Nixta Licor

In partnership with Casa Lumbre Spirits, WeHolden was tasked to design packaging for an ancestral corn liqueur that pays tribute to corn as the foundational element in the…

Travel Distilled Abasolo
Mexico’s First Purpose-Built Whisky Distillery

Think of Mexican spirits – the kind you drink – and of course the first thing that springs to mind is tequila. Surprisingly, the second-most popular spirit in Mexico is not mezcal, which tends…

NY Times
“Excellent.”

We appreciate tequila, have tried mezcal and are sampling sotol. Still there is more to learn about Mexican spirits. Corn whiskey, for example, is a rarity. But now there’s one that’s…

Inside Hook
What we’re drinking: Abasolo.

Based in Jilotepec de Abasolo, about 1.5 hours outside of Mexico City, Abasolo is part of the Destileria Y Bodega Abosolo, the first ever distillery dedicated entirely to the…

Gear Patrol
Mexico Is Getting in on the Whiskey Game and You Should Be Excited

The Scottish Highlands, Japan and America continue to lead the pack in the whiskey market. But a new Mexican distillery is getting into whiskey production, and its inaugural…

DieLine Montelobos
Highlighting our creation of the Montelobos mezcal packaging and design

Working with Casa Montelobos, William Grant & Sons, and Dr. Iván Saldana, the world’s leading agave expert, WeHolden developed the packaging design for Montelobos (Mountain of Wolves)…