Blackened

Blackened American Whiskey is a collaborative effort between Metallica and the late, legendary Master Distiller Dave Pickerell.  Working with our partners at Sweet Amber Distilling, we’ve created and designed specialty and new variant packaging, advertising, social media, radio spots, broadcast commercials, and various marketing campaigns. Our younger hesher selves would be so proud.

Writers: Chris Holden, Erich Weiss Blackened CD: James North Distillery Footage: Evan Owen Dennis, Albert Salas, Rik Zang Still Photography: Danny Clinch Music: Metallica Post: All Ages Productions