Irish Apple

Proper No. Twelve Irish Apple is the second product in founder and sports icon Conor McGregor's highly successful whiskey line. A blend of award - winning Proper No. Twelve Irish Whiskey with notes of crisp and juicy Irish apple, we launched this new spirit with a parody video featuring Conor McGregor as a black turtleneck clad icon that received over 10 million views in 24 hours. In addition to the Apple Event launch parody, our Proper No. Twelve Irish Apple work consists of pack design, both traditional and non traditional advertising including broadcast TV spots, large scale OOH, wild postings, and digital campaigns.

Director: Erich Weiss Writers: Erich Weiss, Chris Holden Production Company (IRE): Claymore Productions Production Company (US) All Ages Producer (US): James Doolittle Producer (IRE): Darragh McCarthy Line Producer: Michael Donnelly First AD: Gail Munnelly DP: Drew Saracco Photographers: Michael Perisco, Dave Fogarty Post-Production: All Ages